GTM notes from real builds.
Each issue is one thing I actually built: a cold email system, an enrichment pipeline, an agent that does the boring outbound work.
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Inside
What goes in every issue.
01
Cold email builds
Inbox setups, copy, and sending patterns that hold at 2M emails a month.
02
Data and enrichment
Clay tables, scrapers, and APIs wired into lists that reply.
03
AI agents
Claude Code skills and agents doing the boring parts of GTM.
04
The numbers
Open rates, reply rates, meetings booked. All from live campaigns.
05
Freebies, first dibs
Subscribers get every freebie before it goes live.
Replies
OpenAI replied. So did MongoDB and Zapier.
Real inboxes, real signatures, real intent. Logos beat adjectives.
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Hired by founders from these companies.
Built at these companies. Now building their own.
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